Business Tips for Contractors: How to Calculate Your Marketing Budget
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Specialty home improvement contractors need to run many sales leads, to get enough jobs and keep their crews busy year round. That means that they need to spend enough to generate a consistent flow of qualified leads at a cost that they can really afford. They need to market their companies, and establish a marketing budget. In this video, Larry Janesky, a highly successful specialty contractor and business coach shows a simple, fool-proof and time-tested formula to calculate the allowable lead cost and marketing budget for your specific company needs.